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CBLS 2017 Speakers

Marketing for Manufacturers Forum at


Where Business and Manufacturing Meet Strategy



Gordon Nameni, senior editor, BCC Research LLC

Business intelligence—How to dissect a market opportunity


Biography: As a senior editor with BCC Research, Gordon Nameni works with over 100 analysts to extract the most relevant market critical information for existing and emerging technologies for BCC. He focuses on materials-based technologies, particularly in the market areas of advanced materials, plastics, semiconductors, energy, and environment applications. Nameni has worked with both small engineering companies and Fortune 200 companies on the commercial verification of emerging technologies and on business model development and commercialization plans.  He served as the lead consultant who developed the business case for the conversion, reuse, and commercialization of scrap fiber glass, which is now an emerging new industry.  Prior to that, Nameni conducted a National Science Foundation sponsored Corporate Postdoctoral Research Fellowship, and spent 2009 as a William J. Fulbright Scholar in South Africa.  He completed an Sc.B. and an Sc.M. in materials engineering at Brown University and his Ph.D in materials science and engineering at the University of Illinois Urbana-Champaign. Nameni will share insights on the development and use of market analytics to accelerate business growth with materials based technologies.

 gahagan Kevin T Gahagan, senior manager, technology strategy, Corning Glass Technologies, Corning Incorporated, Corning NY

Growth in the Glass Age—Managing product introductions


Biography: In his role as senior manager of technology strategy, Kevin Gahagan guides Corning’s world leading display, cover glass, and flexible glass businesses on emerging trends in manufacturing, materials, and display interface technologies.  Gahagan leads a team of analysts to identify new sources of value and product concepts to feed Corning’s early-stage innovation portfolio. He serves as an active member and past chair of the SID Technical Subcommittee on e-Paper and flexible displays, as well as on the OLED Association Board of Directors.


Gahagan holds a Ph.D in Physics from Worcester Polytechnic Institute and held a post-doctoral fellowship at Los Alamos National Laboratory prior to joining Corning.


Céline Guermeur, director, exploratory markets and technologies, Corning Incorporated, Corning NY

Growth in the Glass Age—Managing product introductions


Biography: Guermeur is director of exploratory markets and technologies. In this role, she is leading the early stage business development activities of the Corning Emerging Innovations Group along with managing  the new business opportunity identification activities, which will contribute to broadening Corning’s pool of future revenue opportunities. Celine joined Corning European Technology Center in 1997 and led Corning Advanced-FlowTM Reactor project from early stage to commercial launch. She is located in Corning NY since 2010.


Celine holds a Doctorate in material science from Pierre and Marie Curie University, Paris.



Rebecca Geier, CEO and co-founder, TREW Marketing 

Smart marketing for engineers; and

Develop your marketing action plan


Biography: Rebecca Geier is the CEO and co-founder of TREW Marketing, a full-service marketing agency serving engineering, scientific and technology companies targeting technical audiences. Named by The Wall Street Journal editors among the top ten most innovative entrepreneurs in America, Geier is the author of Smart Marketing For Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. Released in 2016, it has garnered rave reviews from industry press including Microwave Journal, EE Times, The Manufacturing Connection, and The Manufacturing Marketing Institute and it has received 5-star reviews with comments such as, “Great book, I feel like this should be required reading for anyone marketing to a technical audience.” She is a featured speaker at marketing and industry events such as NIWeek, American Marketing Association, Control Systems Integrator Association, Content Marketing World and the Texas Conference for Women.


Prior to co-founding TREW Marketing, Geier managed marketing programs at a variety of technology and marketing companies and was a member of the marketing leadership team at National Instruments for 14 years, rising to director of corporate communications and investor relations with responsibility for global PR and internal, external, and leadership communications programs. With over two decades working in scientific and engineering industries, she is known for her passion and technical understanding of complex topics and a sincere appreciation for the impact of scientists, engineers, and academic professionals on society.


Johannes Homa, CEO and co-founder, Lithoz

Case study: Marketing new technology—Additive manufacturing for ceramic materials


Biography: Johannes Homa received his master’s degree in industrial engineering at Vienna University of Technology in 2005, and finished his Ph.D there in 2008. He has been teaching since 2009 at different universities, and is the co-inventor of three patents. Homa is the co-founder and CEO of Lithoz GmbH. Lithoz GmbH is based in Vienna, Austria and is the world leader in additive manufacturing of high-perfomance ceramic components.


Alexander Frenzl, business field manager, glass, ceramics and building materials, NETZSCH-Gerätebau Gmbh

Case study: How to address multidirectional industry segments through strategic marketing


Colleen Snyder, associate conservator of objects, The Cleveland Museum of Art

Parsing out Palissy: Recent Findings on Ceramic Glazes in Renaissance France


Biography: Colleen Snyder is currently associate conservator of objects at The Cleveland Museum of Art, where she has worked for over 6 years.  Snyder began in the middle of the museum’s extensive renovation project, which was completed in 2013, and has participated in the treatment and reinstallation of objects for the Medieval, Renaissance, Japanese, Chinese, and Indian galleries, among others.


 She continues to care for the three-dimensional artworks in the collection, and her work has ranged from technical analysis of The Cleveland Apollo, CMA’s ancient Greek bronze statue, to working with living artists to preserve contemporary pieces.  


Before moving to Cleveland, Snyder worked at institutions both in the U.S. and abroad, including Colonial Williamsburg, The Walters Art Museum, the Smithsonian Museum Conservation Institute, The J. Paul Getty Museum, and The Archaeological Exploration of Sardis.


She obtained her B.A. in classics, Mediterranean archaeology from the University at Buffalo and her M.A. in art conservation from Buffalo State College, one of only four programs in the United States.


Stephen Harrison, curator of decorative art and design, The Cleveland Museum of Art

Parsing out Palissy: Recent findings on ceramic glazes in Renaissance France


Biography: Stephen Harrison is responsible for a diverse collection of ceramics, glass, metalwork, and furniture representing European, American, and Asian export material from 1500 to the present. He joined the museum in 2005 and has worked on numerous projects, including the complete redesign and reinstallation of the museum’s decorative arts collection.


His award-winning exhibition Artistic Luxury: Fabergé, Tiffany, Lalique garnered international critical acclaim, including the 2009 Robert C. Smith Award from the Decorative Arts Society in America.


Before coming to Cleveland, Harrison was the curator of decorative arts at the High Museum of Art in Atlanta, where he oversaw the complete reinstallation of the High’s collection of American and European decorative arts while simultaneously expanding its 20th-century holdings. He has also held curatorial positions in New Orleans and Dallas.


Harrison is a graduate of the University of Virginia, where he was a Jefferson Scholar. He earned an M.S. in historic preservation from the University of Pennsylvania and an M.A. in early American material culture from the Winterthur Museum Program at the University of Delaware.


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