Since its founding in 1898 by brick manufacturers who saw a need to apply scientific methods and insights to manufacturing, The American Ceramic Society has served as a unique meeting point for manufacturers, suppliers, vendors, researchers, professionals, and students to exchange ideas, solve common problems, and build business relationships. ACerS is a proud founding partner of Ceramics Expo, which comes to Cleveland, Ohio, April 28–30. Presented by Smarter Shows (Brighton, U.K.), the inaugural trade show includes a free-to-attend exhibition and two-track conference, providing a “one-stop” marketplace for all of the raw materials, equipment, machinery, and technology used within the ceramic manufacturing supply chain.
Over the next weeks leading up the expo and conference, we will preview a handful of the 150-plus manufacturers and suppliers who have signed on for the first Ceramics Expo.
Today, we turn the pre-show spotlight to Morgan Advanced Materials and talk to the company’s marketing communications officer Wendy Evans.
| Morgan Advanced Materials, Booth 217 |
Morgan Advanced Materials manufactures products that make a real difference to their customers’ businesses, working in partnership with them from concept and feasibility through prototyping to full production. The company supplies materials with unique qualities that enable customers to elevate their products to new levels of performance. Their products help customers reduce energy use and, by lasting longer, reduce waste. Morgan Advanced Materials’ products are also key components in many forms of sustainable energy generation. Its products are designed to enable customers to maximize the efficiency of their applications and processes, helping customers achieve optimum results. The products perform reliably and consistently even in the most demanding environments, enabling customers to use them with confidence in critical applications where total reliability is vital.
Q: How did your company get its start?
A: The origins of Morgan Advanced Materials go back over 150 years. Our story is one of evolution, continually adapting our business model to better anticipate and meet the changing demands of our customers and markets.
Q: What’s the biggest challenge facing industry today?
A: Our strategy is based on building a sustainable business for the long term, by continuing to focus on our five strategic priorities and remaining committed to delivering strong returns to our stakeholders.
- Focus on higher growth, higher margin, and non-economically cyclical markets;
- Be innovative, differentiated, and high value-added to our customers;
- Be number one or number two in our chosen market segments;
- Have a culture of operational excellence and cost efficiency; and
- Find, keep, and develop the right people.
Our goal is to continue to be one of the world’s very best advanced materials companies. Our aim is to create long-term sustainable shareholder value.
Q: Tell us one thing most people don’t know or understand about your business.
A: Our corporate responsibility. It is integral to every business within the Morgan Group—it means a commitment to behaving with integrity and having a positive impact on its employees, its stakeholders, and the communities in which the Group works. Our responsibilities include:
- Responsible business program;
- Human rights;
- Environment, health, and safety;
- Customers and suppliers; and
- Community engagement.
Q: What are you most looking forward to at Ceramics Expo? Why is Ceramics Expo so important to industry?
A: Being involved in the first Ceramics Expo is really exciting for our business. It is one of the first occasions since re-branding that we have had an opportunity to present the new face of Morgan Advanced Materials. Our advanced ceramics businesses our ideally suited to present on this platform and engage direct with the industry leaders.
To learn more about Morgan Advanced Materials, one of 150 manufacturers and suppliers exhibiting at the very first Ceramics Expo, visit them April 28–30 in Booth 217.
| Want to be a part of the first Ceramics Expo? |
Make plans to attend now by registering for your free pass.
| Can’t be in Cleveland? |
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