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Marketing Forum/CBLS 2017 Presentations

 

 

Please click on the presentation title below to download the pdf.

 

 

Gordon Nameni:

 

Business intelligence—How to dissect a market opportunity

 

 

 

Alexander Frenzl:

 

 

Case study: How to address multidirectional industry segments through strategic marketing

 

 

 

Johannes Homa: 

 

 

Case study: Marketing new technology—Additive manufacturing for ceramic materials 

 

 

 

Rebecca Geier:

 

 

Smart marketing for engineers; and Develop your marketing action plan

 


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