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Marketing Forum/CBLS 2017 Presentations



Please click on the presentation title below to download the pdf.



Gordon Nameni:


Business intelligence—How to dissect a market opportunity




Alexander Frenzl:



Case study: How to address multidirectional industry segments through strategic marketing




Johannes Homa: 



Case study: Marketing new technology—Additive manufacturing for ceramic materials 




Rebecca Geier:



Smart marketing for engineers; and Develop your marketing action plan


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