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Smart Marketing for Engineers


October 12-13, 2017  |  9:00 a.m. – 4:00 p.m.; 9:00 a.m. – 1 p.m.

Location: Omni William Penn Hotel, Pittsburgh, Pa. in conjunction with Materials Science & Technology 2017 (MS&T17).

Instructor: Rebecca Geier, CEO and Co-founder of TREW Marketing



“I would highly recommend the TREW workshops for any company facing growth and seeking to increase innovation in their marketing to engineers and scientists,”                                  — Stefan Stemmer, CEO & President, Berghof Group.



Have you ever questioned if you are investing your marketing budget in the most effective way? If you are a ceramic or material company business leader who wants to improve your skills in marketing to a technical audience, join engineering marketing industry expert Rebecca Geier for this one-and-a-half day course.


Course description and learning outcomes  

Ceramic company business leaders across disciplines often question what the best marketing investment is for their company. Redesign the website? Attend the same trade shows, or try new ones? Start an AdWords or LinkedIn ad campaign? When you add in new marketing terms—from content marketing to inbound marketing—it is even more difficult to understand the language. Finally, while there are many viable marketing investment options, all have different measures of ROI and varying degrees of effectiveness for skeptical, technical audiences. Attendees will hear answers to these and other common marketing challenges, while learning about new data and best marketing practices for marketing to highly technical audiences.


“I have been coming to the Ceramics Summit for six years and Rebecca’s presentation was the best interactive and most beneficial program that’s been provided at ACerS,” — Mike Alexander, VP of Research at Riverside Refractories and President-Elect of the American Ceramic Society.


Instructor biography  


Rebecca Geier is the CEO and Co-founder of TREW Marketing, and the author of “Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.With 25 years of global marketing experience and named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca leads the TREW team in building strategic, thoughtful, and sustainable marketing programs for a wide variety of companies. She is a regular speaker and writer on how to effectively market to engineers using a modern, inbound marketing approach.

  Course Registration Fee  
Member Rate $1545  
Nonmember Rate $1645  


Your registration fee includes continental breakfast both days, lunch on Thursday, and a copy of Geier’s “Smart Marketing for Engineers” book (provided at the course).


If you have the opportunity to do so, have a partner attend this workshop with you. Although it is not a necessity, having a partner allows you to work together with during breakouts.


If you have questions about registration, please contact Customer Service at 866-721-3322 (option 6) or 1-240-646-7054.

Cancellation policy

ACerS reserves the right to cancel a course up to 4 weeks before the scheduled presentation date. Please contact ACerS customer service at 1-866-721-3322 or 1-240-646-7054 to confirm that the course is happening before purchasing your airline tickets. ACerS is not responsible for the purchase of non-refundable airline tickets or the cancellation/change fees associated with canceling a flight.

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