Smart Marketing for Engineers
April 29-30, 2018 | 9:00 a.m. – 4:00 p.m.; 9:00 a.m. – 1 p.m.
Location: Marriott Cleveland Airport, Cleveland, Ohio, in conjunction with Ceramics Expo 2018
Instructor: Rebecca Geier, CEO and Co-founder of TREW Marketing
“This course was a fascinating look at the ways marketing works to develop your brand and engage existing and potential customers.” –Josh, Business Development Manager, and Fall 2017 short course participant
Have you ever questioned if you are investing your marketing budget in the most effective way? If you are a ceramic or material company business leader who wants to improve your skills in marketing to a technical audience, join engineering marketing industry expert Rebecca Geier for this one-and-a-half day course.
|Course description and learning outcomes|
Ceramic company business leaders across disciplines often question what the best marketing investment is for their company. Redesign the website? Attend the same trade shows, or try new ones? Start an AdWords or LinkedIn ad campaign? When you add in new marketing terms—from content marketing to inbound marketing—it is even more difficult to understand the language. Finally, while there are many viable marketing investment options, all have different measures of ROI and varying degrees of effectiveness for skeptical, technical audiences. Attendees will hear answers to these and other common marketing challenges, while learning about new data and best marketing practices for marketing to highly technical audiences.
“I have been coming to the Ceramics Summit for six years and Rebecca’s presentation was the best interactive and most beneficial program that’s been provided at ACerS,” —Mike Alexander, VP at Allied Mineral Products and President of the American Ceramic Society.
Rebecca Geier is the CEO and Co-founder of TREW Marketing, and the author of “Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.” With 25 years of global marketing experience and named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca leads the TREW team in building strategic, thoughtful, and sustainable marketing programs for a wide variety of companies. She is a regular speaker and writer on how to effectively market to engineers using a modern, inbound marketing approach.
On or before March 29, 2018
|After March 29, 2018|
Your registration fee includes continental breakfast both days, lunch on Sunday, and a copy of Geier’s “Smart Marketing for Engineers” book (provided at the course).
If you have the opportunity to do so, have a partner attend this workshop with you. Although it is not a necessity, having a partner allows you to work together during breakouts for the benefit of your organization. We will offer a $200 discount to any company that registers two employees. Contact ACerS Customer Service for more information.
ACerS reserves the right to cancel a course up to 4 weeks before the scheduled presentation date. Please contact ACerS customer service at 1-866-721-3322 or 1-240-646-7054 to confirm that the course is happening before purchasing your airline tickets. ACerS is not responsible for the purchase of non-refundable airline tickets or the cancellation/change fees associated with canceling a flight.