Bernie Borges Archives | The American Ceramic Society

Bernie Borges

Manage your career with ‘content assets,’ but don’t ‘swear’ by them

By Eileen De Guire / September 12, 2012

Publish or perish is not just for academics, it turns out. Your content strategy represents your net worth to employers, according to a marketer who coaches professionals on the importance of “content assets” in their careers. Credit: Borges; You Tube. Bernie Borges, a marketer by trade, fell into an unexpected role as career advisor when…

Read More