Live from Ceramics Expo 2017—Ceramic and Business Leadership Summit kicks off power week | The American Ceramic Society

Live from Ceramics Expo 2017—Ceramic and Business Leadership Summit kicks off power week

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Today kicks off the 2017 edition of Ceramics Expo, the world’s largest annual free-to-attend expo for the advanced ceramic and glass community. The show runs through Thursday at the I-X Center in Cleveland, Ohio.

After a welcome reception last night, the exhibition floor is open from 10 am–5 pm today (head here for more details on hours and other useful visitor information). And if you still haven’t registered yet (what are you waiting for, it’s FREE?!), there’s still time.

Why attend? More than 300 exhibitors will be showcasing the latest innovations in ceramics and glass materials, processes, and products at Ceramics Expo 2017. Plus there are targeted workshops, a full—and completely free—conference featuring discussions and talks by leaders in the field, and countless networking opportunities with exhibitors, speakers, and attendees alike.

Plus, yesterday kicked off the week with a marketing-focused 6th Ceramic Business and Leadership Summit. Nearly 80 attendees from all over the world came to Cleveland to listen to thought leaders share their expertise on a variety of topics focused on marketing for manufacturers.

Check out a few photos of the action below, but be sure to keep your eyes on Ceramic Tech Today and follow us on Facebook and Twitter to stay up-to-date on all the Ceramics Expo action—we’re reporting live from the show floor all week.

And if you’re at the show, stop by ACerS booth (#308) to say hello and pick up some free goodies!

Kevin T. Gahanna (right), senior manager, technology strategy at Corning Incorporated, and Celine Guermeur, director, exploratory markets at Corning, discussed the challenges the glass industry faces as new products enter the market. Credit: ACerS

Alexander Frenzl, business field manager at NETZSCH-Geratebau Gmbh, shared his knowledge of marketing to different industry segments to provide more relevant solutions for prospective target audiences. Credit: ACerS

Johannes Homa, CEO/cofounder of Lithoz, discussed the advantages of additive manufacturing over traditional methods. Credit: ACerS

Gordon Nameni engaged the audience’s creative side by getting them to think about creating new products from unrelated products. Credit: ACerS

Rebecca Geier, CEO/founder of TREW Marketing, discussed the importance of having an effective marketing strategy that begins with business goals. Credit: ACerS

Rebecca Geier also led the audience through a workshop where they created their own marketing plan. Credit: ACerS

The day culminated with dinner and speaker Colleen Snyder, associate conservator of objects at The Cleveland Museum of Art, who shared the story of Bernard Palissy, who was a master of French Renaissance ceramics during the 1500s. Credit: ACerS