[Image above] Credit: Corning Incorporated; YouTube 

The biggest event in the consumer electronics world kicks off this week—CES 2017.

[Don’t confuse the Consumer Electronics Show 2017 (CES 2017) with Ceramics Expo 2017 (CEX 2017)–the expo and conference centered on all things ceramics, which will bring over 300 exhibitors to Cleveland, Ohio, in April 2017. Psst, you can register for CEX for free online!]

When it comes to consumer electronics, CES is the most influential spot for the latest tech. The show, which runs Jan. 5–8 in Las Vegas, will debut and display the latest from more than 3,800 tech exhibitors to some 165,000 attendees from around the world.

According to the show website, “For 50 years, CES has been the launch pad for new innovation and technology that has changed the world.”

Which explains why tons of tech for every nook and cranny of your life will be vying for consumer attention at CES. Predictions bank on big things for artificial intelligence and augmented reality in the coming year, in addition to scores more devices and connections melding into the Internet of Things. And there are lots of other trends in store at the show, too.

But often times, what’s more impressive than the shiny new products is what’s behind the scenes.

“What we can’t see is every bit as important as what we can. It’s good not to forget the invisible infrastructure that allows us to appreciate these devices,” according to Rob Norman, chief digital officer at global media investment management group GroupM, in a post on LinkedIn.

And I would argue that some of that infrastructure securely rests upon a vast expanse of ceramic and glass materials at the heart of a majority of the latest technologies.

Which is one reason why glass giant Corning Incorporated—in addition to several semiconductor companies, funding agencies, and more—will be among the 3,800 exhibitors at CES 2017.

After all, glass and ceramic materials are enabling technologies that make a ton of today’s tech possible, even though the materials’ role in these products is often overlooked. Glass is so important to today’s tech that current times have even been deemed the Glass Age.

So raise a toast to ceramic and glass materials, and get a preview of what Corning has in store at CES 2017—including Gorilla Glass for cars and glass surfaces that can interact and enhance our everyday lives. Here’s a sneak peak of what’s in store at the show.

Credit: Corning Incorporated; YouTube