MST19 science outreach PCSA

Science and everyday life cannot and
should not be separated
.

-Rosalind Franklin

Communicating science to nonspecialist audiences is something scientists do almost every day, be that from writing grant applications and teaching students to participating in public outreach events or speaking to their company's upper management.

But knowing how to communicate science effectively to these different groups is a skill not always taught in school.

Below are some useful resources on communicating science effectively to nonspecialist audiences.

Public outreach

General

AAAS Communication Toolkit” by the American Association for the Advancement of Science

  • Provides an overview of communication goals, audiences, and messages for public outreach.
  • Includes communicating science online and in-person.

Remember—even when jargon terms are defined in a text, readers still disengage. So limit your use of jargon as much as possible! Only two or three new words at most per lesson.

 

Young audiences

How to present science lessons to young students” by the American Chemical Society

Teaching science to young students” by funsciencedemos

 

Materials science demos and activities

Materials Science Classroom Kits” by ACerS

  • If a lab is already equipped with the necessary components and supplies to perform the demonstrations, the lessons are downloadable for free.

SPS Demonstrations” by the Society of Physics Students

  • Each demonstration includes parts lists, instructions, key physical concepts to explain, and demonstration videos, where appropriate. Concepts are explained at elementary, middle, and high school levels.

Materials Science Education Activities” by the University of Wisconsin-Madison Materials Research, Science, and Engineering Center Education and Outreach Group

Materials Science Outreach” by the National Science Foundation GK-12 and Research Experience for Teachers Programs

Materials Science Experiments and Demonstrations” by Pacific Northwest National Laboratory (Materials Science and Technology Teachers Handbook)

 

Science comics

Glass” by CeRTEV and International Commission on Glass

Spectra” by Becky Thompson (American Physical Society)

 

Effective communication resources

Books

Am I making myself clear? A scientist’s guide to talking to the public” by Cornelia Dean

Science communication: A practical guide for scientists” by Laura Bowater and Kay Yeoman

Trees, maps, and theorems” by Jean-Luc Doumont

 

Webinars

Good design is C.R.A.P.: Creating posters using Contrast, Repetition, Alignment, and Proximity” by Lisa McDonald