Tim Cook Archives | The American Ceramic Society

Tim Cook

Apple’s gold made stronger with ceramics

By Jessica McMathis / March 15, 2015

The gold in Apple’s watch is far from pure: The alloy is actually one-quarter ceramic reinforcement that makes the gold “twice as hard,” more scratch resistant, and less dense.

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Video: Apple set to harness the power of sapphire

By Jessica McMathis / February 14, 2014

Reports indicate that Apple is manufacturing sapphire crystal screens to be used in future devices—but will they stand up to some of the strongest materials on Earth?

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