California’s Feel Golf company recently acquired Caldwell Golf Company‘s ceramic product line. They claim that ceramic technology increases performance in putters, drivers and fairway woods in comparison to metal clubs.

Ceramics have been attractive materials for golf clubs because of their hardness, wear resistance and light weight.

Rolex incorporates ceramics into the bezel of some of the companies Oyster Perpetual line of luxury watches for he same reason. Check it out:

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Santa is sure to see these on every ceramist’s Christmas list.